Google Keywords tool

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Published date: 2024/09/09
  • Location: Alva, Alva, Florida, United States
Google Keywords tool

The Google Keyword Planner is a free tool from Google that helps you find relevant keywords for your advertising campaigns and provides data on keyword search volume, competition, and cost-per-click (CPC). This tool is mainly used in Google Ads but can also be useful for SEO and content planning.

Here’s how to set up and use the Google Keyword Planner:

1. Set Up a Google Ads Account
Before using the Keyword Planner, you need to create a Google Ads account.

Step 1: Go to Google Ads
Visit the Google Ads homepage.
Click on Start Now to create a new account or sign in if you already have one.
Step 2: Create a Campaign (Optional)
Google may prompt you to create a campaign upon signing up. If you just want to access the Keyword Planner without running ads:
Select Switch to Expert Mode at the bottom of the campaign creation screen.
Skip the campaign creation by clicking Create an account without a campaign.
Step 3: Set Up Billing Information (Optional)
You might be asked to enter billing details, even if you don’t plan to run a campaign right away. You can proceed with setting up your account, and there’s no charge unless you start running ads.
2. Access the Google Keyword Planner
Once you have set up your Google Ads account, follow these steps to access the Keyword Planner:

Step 1: Go to Tools & Settings
Once inside your Google Ads dashboard, click on the Tools & Settings icon (the wrench icon) in the top-right corner.
Step 2: Open Keyword Planner
Under the "Planning" section, click on Keyword Planner.
3. Using Google Keyword Planner
Once you’ve accessed the Keyword Planner, you’ll have two main options:

Option A: Discover New Keywords
This feature allows you to find keyword ideas based on words, phrases, or URLs related to your business.

Enter Your Keywords or Website URL: You can enter a list of keywords or your website URL to see keyword ideas.
Filter and Refine Results: You can filter by language, location, search networks (Google or Google and its search partners), and date range.
View Keyword Ideas: Google will generate a list of keyword suggestions along with important data like:
Average Monthly Searches: How many people search for that keyword each month.
Competition: How competitive the keyword is in terms of advertising.
Top of Page Bid (Low Range & High Range): The range of what advertisers typically pay for a keyword in Google Ads.
Option B: Get Search Volume and Forecasts
This feature is useful if you already have a list of keywords and want to see their performance metrics.

Enter a List of Keywords: Paste or upload a list of keywords.
View Forecast Data: You’ll see estimated impressions, clicks, and cost forecasts for those keywords if you were to create an ad campaign.
Download Data: You can download the data for further analysis in CSV format.
4. Interpreting the Data
Here’s a breakdown of the key data points you’ll see in the Keyword Planner:

Average Monthly Searches: This shows how often a keyword is searched for over the past 12 months. Higher numbers mean more traffic but may also indicate more competition.
Competition: This metric shows how many advertisers are bidding on a keyword. The categories are "Low," "Medium," and "High." High competition means more bidders and potentially higher CPC.
Top of Page Bid (Low & High): These are the estimated costs per click for the keyword. It gives you an idea of how much you might need to bid to appear at the top of the search results.
5. Using the Keywords for SEO or PPC
SEO: Even though the Google Keyword Planner is designed for paid advertising, it can be very helpful for SEO. Look for keywords with high search volume and low competition to target in your content.
PPC: Use the suggested keywords and cost estimates to create targeted and cost-effective Google Ads campaigns. You can add keywords directly to your campaign from the Keyword Planner.
6. Best Practices for Keyword Research
Target Long-Tail Keywords: These are specific phrases that typically have lower competition and can bring in more targeted traffic.
Look at Search Intent: Make sure the keywords align with the user’s intent. For example, a keyword like "buy shoes online" has more commercial intent than "how to clean shoes."
Use Negative Keywords: Identify keywords that you don’t want your ads to show for and add them as negative keywords. This will prevent wasted ad spend.

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